From analyzing your existing flows for optimization opportunities, to creating new flows, building and integrating customer quizzes, and maximizing lead generation through pop-ups. We help you build loyal customers and increase their lifetime value.
We focus on strategic email and SMS campaign planning, copywriting, design, and thoughtful segmentation, to manage every aspect of your Klaviyo account to send messages that convert.
When it comes to Email Marketing Management, we take care of everything— that includes copywriting, strategy, segmenting, and design. From growing your list with a custom designed pop-up, to optimizing flows, and sending your campaigns out on schedule, we'll grow your revenue and craft emails your customers are excited to open.
Investment Begins at $4,000
/month
Designed for growing brands ready to take their email to the next level!
Up to 8 Email campaigns & 3 SMS campaigns per month
Strategy, Segmentation & A/B Testing
Email & SMS Copywriting
Custom pop-ups
Email & SMS Design
Flow audit and management
Investment Begins at $7,500
Create new automations or update current flows to latest branding.
Flows Audit, Strategy, and Roadmap
Welcome Series
Abandoned Checkout Series
Post-Purchase Series
Browse Abandonment Series
Additional Automations catered to your brand's needs.
Automate approval flows for expenses based on your policies. Get flagged on out of policy expenses and streamline your expense management flow.
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Discover what working with our team can do to scale your brand's Retention Marketing.
What is Retention Marketing you might ask? Retention marketing focuses on keeping existing customers engaged and encouraging repeat business, rather than just acquiring new customers. It involves strategies and tactics designed to enhance customer loyalty, increase customer lifetime value, and improve overall satisfaction.
We learn your brand so that we can deliver the right message, to the right customer, at the right time.
All of our client partnerships begin with a full-point inspection of your Klaviyo account— we check every flow trigger, segment, and integration to make sure you’re not leaving money on the table.
Then, we identify areas of opportunity to create new automations, so your brand can increase passive income.
Lastly, from campaign ideation to strategic segmentation, copywriting, and design, we craft the perfect email to increase brand loyalty and conversions without spamming your audience.
I'm the founder and lead strategist at EA Digital, where I help outdoor and lifestyle brands turn one-time buyers into lifelong fans. With over a decade of experience in the outdoor industry, including leading Marketing & Retention at Rex Specs and Rumpl, I bring a deep understanding of what makes customers stick around.
I'm a total geek for the customer experience. I love digging into the data, optimizing every touchpoint, and finding smart, human ways to make your customers fall in love with your brand all over again. No spam, no noise—just emails your customers actually want to open.
FAQ's Intro.
Businesses want to understand how these communication channels can be leveraged to keep customers engaged, promote repeat purchases, and build long-term relationships.
This involves questions about how to create compelling, relevant, and personalized messages that resonate with customers and encourage them to take action.
Finding the right balance in communication frequency is crucial to avoid customer fatigue while maintaining a presence in their minds.
Businesses need to identify which key performance indicators (KPIs) are most indicative of success, such as open rates, click-through rates, conversion rates, and customer lifetime value.
Proper segmentation is essential for sending tailored messages that address the specific needs and preferences of different customer groups, thereby enhancing the effectiveness of retention efforts.
“Erica has been absolutely wonderful to work with, we can’t say enough good things about her and her work. We brought Erica on as we switched to Klaviyo and she made the intimidating transition seamless. She has created our workflows, segments, and new email content."
"...and work her magic on our email marketing and optimization! Her vast experience and wealth of knowledge with the platforms and tools shines through in every way, and her ability to take little instruction and create some incredible campaigns has been a huge improvement to this arm of our marketing; the customer feedback, email stats, and overall site revenue all reflect that she is crushing it."
"One of the biggest things that I have noticed since she started with us is an increase in overall engagement with our emails, which just goes to show that her creative touch and ability to turn our ideas and concepts into aesthetically appealing + easily digestible moments has made a big impact. She has also managed to optimize both our email campaigns and flows to a point where we can send less but still outperform metrics from years past, leaving our subscribers raving about our comms rather than being burnt out by full inboxes."
We only had basic flows and only sent emails for launches and sales. In between those launches, we weren’t taking advantage of the email list we’d built.
"Erica has provided the bandwidth and expertise to give us a real, consistent email program. She writes and sends timely, sales-focused campaigns every month and full, multi-email sequences around launches and sales.Email used to be an afterthought or a last-minute rush job for us. Now, working with Erica, it’s a key part of our retention marketing program. We no longer have to worry about email. Erica already took care of it."
