When Erica Aarons joined Rex Specs as their Senior Digital Marketing Manager, she had never used SMS marketing before. While she was excited about the potential of a new channel, other members of her team were a bit more hesitant. “Are we going to create more work for customer support?” and “why are we funneling existing customers to different channels?” were some of the questions that came up.
COMPLETE THE INQUIRY FORM TO WORK WITH US →
